The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen & Michael E. Raynor

Author:Clayton M. Christensen & Michael E. Raynor [Christensen, Clayton M. & Raynor, Michael E.]
Language: eng
Format: epub, azw3
Tags: Forecasting, Industrial Management, Disruptive Technologies, Success in Business, Customer Services, General, Management, Customer Service, Creative Ability in Business, Customer Relations, Business & Economics
ISBN: 9781578518524
Publisher: Harvard Business Press
Published: 2003-08-31T04:00:00+00:00

[17]Even if the incumbent local exchange carriers (ILECs) didn’t understand all the complexities and unintended consequences better than CLEC engineers, organizationally they were much better positioned to resolve any difficulties, since they could appeal to organizational mechanisms rather than have to rely on cumbersome and likely incomplete ex ante contracts.

[18]See Jeffrey Lee Funk, The Mobile Internet: How Japan Dialed Up and the West Disconnected (Hong Kong: ISI Publications, 2001). This really is an extraordinarily insightful study from which a host of insights can be gleaned. In his own language, Funk shows that another important reason why DoCoMo and J-Phone were so successful in Japan is that they followed the pattern that we describe in chapters 3 and 4 of this book. They initially targeted customers who were largely non-Internet users (teenaged girls) and helped them get done better a job that they had already been trying to do: have fun with their friends. Western entrants into this market, in contrast, envisioned sophisticated offerings to be sold to current customers of mobile phones (who primarily used them for business) and current users of the wireline Internet. An internal perspective on this development can be found in Mari Matsunaga, The Birth of I-Mode: An Analogue Account of the Mobile Internet (Singapore: Chuang Yi Publishing, 2001). Matsunaga was one of the key players in the development of i-mode at DoCoMo.

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